Brand Name과 일치
現 광고 연예인 전면 배치
메뉴 및 가격 상세 소개
온라인 주문 가능
BBQ Lovely twitter 운영
Brand Name과 일치
국가별 Domain Name도
모두 통일
신제품 Promotion
twitter, Facebook,
YouTube 전면 배치
Superior Customer Value
Lower Relative Cost
중간 소
Mission: We care our baby by Nature & Love
Vision: Our brand will be the leader among the eco-friendly baby’s clothing
products in China which will approximately take 5 years and will be
advanced all through the continents in 10 years. Finally we will gain
the fame in 15 years from all over the globe.
2) Price
In KOREA
Suit 4만~10만
T
Since 1963, in Japan
No.1 SPA brand in Korea with profit
Inexpensive, but high quality
20s loves UNIQLO
Simple & Basic style
UT(T-shirt)
UJ(Jeans)
Heat-tech
Various products with many colors
S
Relatively lower price
Good product quality
Accessibility
Simple design of basic products
Mass production, less variety of product
(reduce the production cost)
Customer’s age
1. Introduce Brand, Louis Vuitton
2. Present situation in Korea
Do you know '3 second bag'? 3 second bag is new word, which means that we can see Louis Vuitton bags in every 3seconds in the street in Korea.
Walk down the road from South Korea, once every 3 seconds means that you can see the Louis Vuitton bag is a coined word. As you can see, Korean people really really love Louis Vuit
brand becomes a core value that the brand must deliver to the consumer.
3. Who is in the Market?
3.1. LOUIS VUITTON
- Brand value: 25.7trillion won
- LVMH’s main brand, Louis Vuitton, has shown consistent growth in the market. It is especially loved in Korea and Japan.
- Imagery
• The highest fashion brand which has become a symbol representing high social class. It has consu
brand power. In fact, Pizza Hut had been a market leader. Though people loved Pizza Hut most, it was only until 2009. After then, the market challenger Mr. Pizza got the title of market leader. Their sales and the number of restaurants are bigger than those of Pizza Hut. The reasons are that Mr. Pizza targeted women in their 20s or 30s and applied differentiated marketing strategy for them. For e
brand with the customer by new technology or personalization and differentiated capaign. Also, in 2007, after Nike plus launching, in 2008 they can supply platform possible to train systematic for customers while releasing the Nike sports band. Such Nike sport's marketing activity receives high praise and attention in other country.
In 2008, 'Custom Dunk of BeTrueDunk', 'This is Love' with Kim
brand image, awareness like various event, promotion.
Like this, Jinro maintained first place for few years in fierce competition and
want to consolidate the strongest positon by practicing marketing plan that keep rapid growth competitor in check.
2. Explanation about JinRo and 참이슬
(1) The birth and present
JinRo is being loved as national alcoholic drink was established by
High-end customers.
→ Luxury loving people.
Saturn has always been the one brand in the GM lineup suitable for attracting import-intenders. Saturn gave over the initial image as "a smart innovation small-car company(technical innovation)" and released new modes to appeal to customer by "design innovation". Setting up luxury designs, Saturn is targeting high-end customers
love, for union
making engagement, meeting with grateful person, for
congratulation
3) etc.
curiosity, no reason, feel tired
.
.
.
Product information
name: 처음처럼
degree: 19.5
date of produce : 7th of February .2006
Special feature : the first in world, making 100% alkali water using method of alkali deoxidization
Brand Image
mild, clear, pure image
-wellbeing image (처